Social media marketing involves attracting people who see value in the content you post on the internet. While status updates and photos can help you achieve a well-rounded social media marketing campaign, whiteboard videos – thanks to their dynamic and compelling nature – capture the attention of viewers and give them a more comprehensive idea of your company, products or services. Moreover, creating something like this yourself let you exercise your creativity far more than images and text can accomplish.
Research shows that most people prefer watching whiteboard animation than reading texts. So by using short explainer videos in your viral campaigns, more and more people are likely to pay attention to your efforts than when you use long boring blocks of text. Research also shows that over 40 percent of online users tend to share and repost their favourite animations. So your videos will have a higher chance of being seen by potential customers that you have not been able to reach through other marketing efforts.